The Magazine of Online Media, Marketing & Advertising (OMMA) recently posted an article profiling the advertising firm Saatchi & Saatchi, Los Angeles and their ad campaign around the Toyota Yaris. While this certainly wouldn't be the kind of news we post here normally, there was one line in the article the caught our attention:

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And a Yaris driving game for the Xbox Live Arcade will be available this summer for download to Xbox video game consoles.

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Unfortunately nobody has been available at Saatchi & Saatchi for comment, but this little tidbit certainly begs a few questions. The first (and possibly most important such question) is if the primary goal of the new game is to promote the Yaris, and get the message out to as many people as possible, then will the game be free?

We'll bring you more as soon as it becomes available.